Peony Lim studied Fashion Promotion at London University of Arts, and graduated with a First Class Degree in Art History from the Courtauld Institute. After being photographed by streetstyle photographers outside her university she started peonylim.blogspot in November 2010.  

In the first year of running peonylim.blogpost she has been profiled in Vogue Russia, Elle Russia, ASOS Magazine, Haute Muse, and featured in The Sunday Times Style, Grazia, Tatler, The Evening Standard, Lucky, Glamour USA and The LFW Daily. Additionally online she has been seen on Harpers Bazaar, Grazia IT, Vogue USA, UK, France, Italia, Japan and China, Style.com, New York Magazine, The Telegraph and many more.

With a Chinese and English background Peony Lim travels between London and Asia to write her online style diary, work as a consultant and stylist, and find pieces to sell in her online boutique (launched November 2011).

The Telegraph - "Peony Lim is not like most girls, being in possession of a wardrobe rammed with vintage Hermès and Chanel, and an eye that looks further afield than her contemporaries for style tips... She is now a regular on street style blogs, and has legions of fans who coo over her polished aesthetic and her signature red lipstick."

The Sunday Times Style - "For the blogger Peony Lim, it’s not what you wear, but how you style it."

The Cultivate - "Her polished and poised look stood out in what seemed like a sea of grunge and untucked shirts...  Her immaculate styling and whimsical photos always leave me feeling like I’m in a dream. "

New York Magazine's The Cut  - "An emerging street style star."

ASOS Magazine - "Peony Lim's incredible wardrobe has made her online style diary an instant hit."